What I Do
Very simply, I will save you time and money.
Every media plan can be improved upon to save you money.
- Media plans and actual buys must be built on solid ground.
- Are they realistic? Can they be executed as planned?
- Does your media deliver efficiently based on CPM’s and CPP’s?
- Do the buys deliver what you anticipated and paid for?
- If not, is your money being returned or reinvested?
- Are your buys being negotiated intensely, yet fairly?
- Do they yield true and lasting alliances with your media vendors?
- Do your media buys include added value that is truly valuable?
Your time is precious. Working together we can evaluate, refine, and outline the essential elements your media must deliver. Do this correctly once and save precious time going forward.
- Are your demographics and psychographics on target?
- Are they being researched, analyzed, and refined on a regular basis?
- Are you geographically in sync? Down to the DMA, Metro, or even zip codes?
- Has the appropriate mix of broadcast, digital, print, and outdoor been met?
- Are your campaigns delivering enough weight to be effective?
- Are you being overshadowed by your competition, or drowned out by the sheer clutter in today’s media marketplace?